Introduction

Welcome to Supernova Dental. We are committed to safeguarding your privacy and protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you use our website or services.

If you have any questions regarding this privacy policy, please contact us at enquiries@supernovadental.co.uk.

What Personal Information We Collect

We collect the following types of personal information:

• Name
• Contact details (email, phone number, address)

How We Collect Personal Data

We collect personal data through the following methods:

• Contact forms for appointments or enquiries
• Online payments (handled by Dentally)
• Online booking through Dentally
• Website cookies and tracking tools
• Newsletter sign-ups

Purpose of Data Collection

We collect and use your data for the following purposes:

• To schedule and manage appointments through Dentally
• To process payments (handled by Dentally)
• To provide customer support
• To send marketing communications (with your consent)
• To improve website functionality and performance

Legal Basis for Processing Data (GDPR)

We process your data under the following legal bases:

• Consent: For marketing communications
• Contractual necessity: For managing appointments
• Legal obligations: To comply with medical or financial regulations
• Legitimate interests: For customer service and analytics

Data Sharing with Third Parties

We may share your personal information with the following third parties to provide our services:

• Payment processors (e.g. Stripe through Dentally)
• Dentally for appointment scheduling
• Marketing services (e.g. Mailchimp)
• Web analytics providers (e.g. Google Analytics)

We also may disclose your information if required by law.

Data Retention

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by law. This includes maintaining payment information for legal or regulatory purposes.

Security of Your Information

We take the security of your personal data seriously. Our website and systems use secure encryption and access controls to protect your data.

Your Rights Under GDPR

As a data subject under GDPR, you have the following rights:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request corrections to your personal data.
• Right to Erasure: You can request that your data be deleted (with some exceptions).
• Right to Data Portability: You can request a copy of your data in a structured format.
• Right to Object: You can object to data processing, especially for marketing purposes.

Children's Privacy

Our website is not directed to children under 16. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.

Contact Us

If you have any questions about this privacy policy, please contact us at enquiries@supernovadental.co.uk or call us at 01278 228665.

Changes to This Privacy Policy

We may update this privacy policy from time to time. The last update was made on 6th February 2025. Please review this policy periodically to stay informed about how we are protecting your data.